Tour the award-winning Siesta Key Rum distillery and sample locally made rums. Free guided tours available several days a week with insights into small-batch production and local flavor.
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 Celebrate Sarasota’s vibrant creative community at First Fridays at Sarasota Art Museum. Held on the museum’s beautiful plaza, this monthly evening gathering offers live music, art, food, and drink in a lively, welcoming atmosphere. Guests can enjoy gallery access, curated performances, pop-up art activities, and a specialty menu from the on-site Bistro. Whether you're an art lover or just looking to unwind, it's a perfect Friday night out for friends, couples, and families alike.  Holidays at UTC: Believe transforms the entire University Town Center district into a walkable holiday destination filled with lights, music, and family fun. ✨ Stroll beneath immersive décor and towering animated trees, experience nightly synchronized light shows along Cattlemen Road, and capture memories at photo-ready installations throughout UTC’s shops and restaurants. 🎅 Guests can build their own holiday itinerary around: Santa’s Flight Academy inside The Mall at UTC The Rink at UTC – outdoor real-ice skating Holiday Movies Under the Stars – free outdoor family films Live music on The Green and fireworks on select nights Carriage rides, themed markets, and pop-up performances 🎁 Use this listing as your master hub for the season and direct visitors to the official Holidays at UTC page for the latest schedules, maps, parking details, and programming updates. Event elements and times are subject to change. Please verify details directly with the event organizer before attending.
free  Lights in Bloom® is Selby Gardens’ signature holiday light display and one of Sarasota’s most beloved seasonal traditions. During this breathtaking evening event, more than two million lights transform the gardens into a whimsical wonderland of glowing pathways, illuminated rainforest scenes, and artistic botanical displays. Stroll through the gardens and enjoy stunning light sculptures, immersive installations, and peaceful waterfront views enhanced by the glow of holiday brilliance. |
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 Ring in the new year with live music, food vendors, fireworks, and the iconic Pineapple Drop in downtown Sarasota.
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Flow into the evening with a free, all‑levels yoga class on The Green at UTC. Part of the UTC FIT Weekday Edition, this outdoor session meets every Wednesday at 6:30 PM across from The Vitamin Shoppe. Bring a mat, towel, and water—no registration needed.
Free · No registration required  This elegant evening celebrated the 2025 Jean & Alfred Goldstein Exhibition: "George Harrison: A Gardener’s Life," highlighting the former Beatle's passion for gardening. The event also included a special toast honoring Jennifer Rominiecki’s 10-year anniversary as President and CEO of Selby Gardens. Proceeds supported Selby Gardens’ community education programs, international research, conservation efforts, and world-class horticulture displays, enabling thousands of underserved children and their families to connect with the bayfront sanctuaries. |
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 On the first Friday of each month, Downtown Sarasota transforms into a lively outdoor block party for Fresh Fridays. This free community event brings together live music, outdoor dining, and a vibrant Main Street atmosphere under the stars. Each month features a new theme, high-energy entertainment, and the chance to enjoy Sarasota’s best local restaurants and bars with curbside service and plenty of room to mix and mingle.
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 Bring your blankets, your loved ones, and your holiday spirit — Holiday Movies Under the Stars returns to University Town Center with sixteen magical nights of free outdoor cinema beneath Sarasota’s winter sky. Each Friday and Saturday evening at 7 PM, the West District transforms into an open-air movie theater filled with laughter, twinkling lights, and the cozy charm of the season. | |||
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