Kick off the holiday season in unforgettable fashion as UTC’s signature Santa’s Grand Arrival Parade fills North Cattlemen Road with color, music, and pure holiday magic. This beloved annual celebration features giant helium balloons, fantastical floats, marching bands, dance troupes, and a special Veterans Day tribute honoring local heroes.
Taste it all at Suncoast Largest Food Truck Festival 8 in Sarasota, Nov 8, 2025! Free entry, 30+ vendors, live music, and family fun at UTC.
Experience Sarasota’s signature fall carnival at University Town Center — four days of rides, games, food, and family fun under the lights of autumn.
Calling all goblins and ghouls! Wear your favorite costume and follow the Trick-or-Treat Trail to collect treats from participating stores throughout the mall. Enjoy character meet and greets, a family dance party, bounce houses, games, crafts, and more. Trick-or-treating is mall-wide, while additional activities take place in Grand Court and outside the main east entrance (by Urban Outfitters). Candy is first-come, first-served, so please begin trick-or-treating at the 5:30 PM start. Costume policy: no toy weapons permitted.
Join the community for Sarasota Cars & Coffee: Trunk or Treat presented by OMNI Energy on Saturday, October 11 from 8–10 a.m. at The Mall at UTC. This special Halloween‑themed edition supports the American Cancer Society’s Answer to Cancer SRQ campaign, benefiting breast cancer research at Moffitt Cancer Center.
Join FIT4MOM Sarasota for energizing Stroller Strides® and Stroller Barre® workouts at The Green at UTC. These full-body fitness classes are designed for moms with little ones in tow and combine strength training, cardio, and core restoration, all while entertaining your child with songs and activities. Ideal for new moms looking to stay active, meet other parents, and make fitness part of their weekly routine.
Kick off the school year with UTC’s annual Back to School Bash! Families are invited to enjoy stage performances, character meet‑and‑greets, and participate in a scavenger hunt to collect school supplies. Over 250 backpacks will be given away, plus access to local education and health resources. Perfect for community engagement and family fun!
Get ready for a delicious Independence Day weekend celebration at the 7th annual Suncoast Largest Food Truck Festival! This highly anticipated event brings together a massive gathering of the region's most popular and diverse food trucks, offering a culinary adventure for the whole family. Forget the traditional barbecue fare – here you can sample everything from gourmet tacos and loaded fries to international cuisine, sweet treats, and everything in between
Get ready for a spectacular pre-Independence Day celebration at the annual Red, White, & Food Festival at the University Town Center! This vibrant and family-friendly event transforms The Green into a festive hub filled with delicious food, refreshing drinks, live music, and exciting activities for all ages. It's the perfect way to kick off your Fourth of July weekend right here in Sarasota.